Russian tourist board started a project they call “I’m Siberian”. It was a campaign that wanted to show how young adults can also enjoy these areas and have lot’s of fun.
The purpose of the campaign is to attract tourists to the cold and isolated region of the country. The promotional company includes the photo shoot “Fabulous White Sands of Siberia” featuring girls sunbathing on a frozen lake covered in snow. The slogan for the campaign is: ‘Our beaches may not have much sand, but they are certainly white.’
This campaign started last year but their tourist board seems to continue with it because it gave good results. So if you are ready for some coldness but enjoy beautiful landscapes this might be a place to visit. You can visit their official website or even their Vkontakte page.