would not say that they are hostile or unfriendly but they are definitely weird at least for southern standards like mine. Pretty women as we all know but as much as i have bumped into a hungarian they always do some weird thing, i remember shouting names by their passports id cards and nobody would answer, believe me i do not have so bad accent. In the end one of them was just in front of me, started to think he was deaf! lol
they seem scared or they do not want to interact too much. Being in Budapest for a trip, i have never felt so unwelcome to tell the truth but its ok.