I wouldn't say it is "Americanization" but rather just a symptom of greed, and right now it is America that spreads it via its massive financial empire. "Happy = money" and people make friendships with those whom they can score a killing in the markets, all to often. This then permeates to the rest: be a cold hearted asshole and you'll be successful!
The role of money in society must change.
Hmmm… seem to have gone off topic. I will put up a post on Lublin within a few days!