Not sure about Germany but Anglos tend to get excited when someone mentions the name Viking.  A lot of them see Vikings as the people with warpaint and horned helmets.  I think it's the Irish who like bragging about Dublin being a trade outpost and somehow that being proof that there's a lil' Viking in each Irish man.  ::)

In reality, the British (+ Irish) are no more Scandinavian than the French or any Romance people for that matter.  Even when comparing modern European cultures, the English have nothing in their culture resembling Scandinavia (vodka was an uknown thing, in Britain, until the 1970s.  And the Sauna is a place for "men to hook up with men", as opposed to a communal activity in Baltic and Slavic countries.  Scandinavian cooking is not the best on the continent but it's definately better than British cooking  :D  British society was also characterized with feudalism; whereas, Scandinavians never really had this institution.)