Radivoj Korać (Serbian: Радивој Кораћ), (November 5, 1938 – June 2, 1969) was a successful Serbian basketball player, from Yugoslavia. He died in a car crash at the age of 30, and FIBA Europe had established the Radivoj Korać Cup in his remembrance in 1971.
Korać was named one of FIBA's 50 Greatest Players in 1991. He was enshrined into the FIBA Hall of Fame in 2007. In 2008, he was named one of the 50 Greatest Euroleague Contributors.
Korać was born in Sombor, in the Kingdom of Yugoslavia. He started playing for OKK Beograd, at the age of 16, and played as a left-handed forward-center. Popularly nicknamed, Žućko ('Blondie'), he became one of the best, if not the best, player of the Yugoslav League in the 1960s.
Korać entered into the Yugoslavian national basketball team in 1958, and he went on to win five silver medals, and one bronze medal with them, in a total of 157 international games. He led the FIBA EuroBasket in scoring 3 times (1959, 1961, and, 1963), and he was named the MVP of EuroBasket 1961.
In a 1964-65 season FIBA European Champions Cup (Euroleague) first round return game against Swedish League champions Alvik, from Stockholm, he scored 99 points (the game ended with a score of 155-57).