As a foreigner living here, I think this is MUCH better than constantly broadcasting about your nightlife.  The world needs to know you're more than just partiers. Plus clubs don't attract everyone.  I'm all about history, culinary, and culture.  I saw a van the other day in BG that had SoulFood Serbia on it. I didn't know what it was.  I kind of giggled though at first because we see the term SoulFood in the Southern US where I'm from and it's used for our traditional southern cuisine.  Seeing this campaign now, it makes much more sense and is VERY fitting. 

Serbian food is definitely amazing.  I'm hungry now, too.


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