My sympathies are with the Ruriks, in my opinion Romanovs were epic fail for the most time of their reign, even if it was a typical feature for all rulling European dynasties of that time. If to select a good tsar among Romanovs, I would like to repeat the sayings of Aleksandr III (not his reforms though): Россия для Русских и по-Русски. Today he would be called "fascist" or extremist :D